My name is David Benjamin (Benji) Garland, and I love to write copy, design visuals, dissect audiences, study brands, play rugby, record music, get outside, and eat pizza and Spanish ham (not together).
I’m a junior at UNC Chapel Hill’s Hussman School of Journalism and Media studying advertising and public relations. Most recently, I interned at FCB New York as a copywriter, but I keep myself busy with freelance and spec work in my spare time.
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As an inpendent musician, I like designing the covers, writing the newsletters, and editing reels as much as recording the tunes.
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Art lacks the objective selling points of performance-based products, but we all know that it somehow affects our lives. Feelings and stories have to work overtime to sell it.
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03 OLIVER CABELL (SPEC)
I love my pair of Oliver Cabells, so I made a print ad for them while wearing a pair on the train to NYC.
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04 PLAYA BOWLS (SPEC)
Playa Bowls opened on Franklin St. in 2024 to rival a classic Chapel Hill acai spot. I made a print ad that I think could win over some loyal UNC hearts
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I love wings, so when VooDoo Wing Company opened in Chapel Hill, I offered some minor freelance services to the manager.
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(awaiting publication)
At FCB NY, I worked on the FDA’s Real Cost camapaign. I wrote social copy and pitched a few 15s. I’m excited to post them!
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(awaiting publication)
At FCB NY, I also worked on a new product launch for Cheez-It with other interns. On the creative team, we made paid social, organic social, and activation assets.
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