My name is David Benjamin (Benji) Garland, and I love to write copy, design visuals, dissect audiences, study brands, play rugby, record music, get outside, and eat pizza and Spanish ham (not together).
I’m a junior at UNC Chapel Hill’s Hussman School of Journalism and Media studying advertising and public relations. Most recently, I interned at FCB New York as a copywriter, but I keep myself busy with freelance and spec work in my spare time.
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OLIVER CABELL
JOIN THE CIRCLE: This print ad features Oliver Cabell’s iconic circular suede cutout on the Low 1 sneaker. These shoes are increasingly popular, but there is still a tinge of exclusisvity surrounding the brand. It’s not as ultra-luxury as the Golden Goose and not as mainstream as the Stan Smith. This ad emphasizes the opportunity to become a part of the “OG” Oliver Cabell community before the shoes get too big.