My name is David Benjamin (Benji) Garland, and I love to write copy, design visuals, dissect audiences, study brands, play rugby, record music, get outside, and eat pizza and Spanish ham (not together).
I’m a junior at UNC Chapel Hill’s Hussman School of Journalism and Media studying advertising and public relations. Most recently, I interned at FCB New York as a copywriter, but I keep myself busy with freelance and spec work in my spare time.
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NEPENTHE GALLERY
SEE IT BEFORE YOU BUY IT: Nepenthe offers a unique service to prospective customers by staging art in their homes before they invest in the pieces. When they were wondering how to advertise this service with precision, this simple line “See it before you buy it” seemed to catch the purpose perfectly. It’s nothing groundbreaking, but some lines don’t have to be.
LIGHT UP YOUR LIFE: Romero Britto is known for his bright, modern pop art. Nepenthe wanted to portray this in a banner and print ad. I arrived at Light Up Your Life by wondering what art can do in the home of our customers. A piece hung by the door is seen every single day. And when you see it, it lights you up. When you break down art’s function, it really can “light up your life.